Philosophy

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During 1955~1965, It was the most unsteady phase for print business. Hsing Tai Color was the individual print corporation who retained “on-time delivery” as business principle. For production quality controls, Hsing Tai Color assured the perceptions of True Perfection and operated through each single creation determinedly.

Hsing Tai Color amplified print resolution to 300 dpi per inch, which was an innovative print technique at the time. That was the major reason why Hsing Tai Color could achieved excellent printing results for Academia Sinica and The National Palace print demands.

Recalled the time when Hsing Tai Color’s Chung-Hsiao site just activated, groundwater’s iron particles caused serious damages on Wet Plate photography’s glass film plates. Those damage glass film plates developed corruptive images which could not be used for print. Pictures developments require using several distinctive materials, such as, Nitrocellulose and Silver Nitrate which were fairly costly. Due to groundwater’s iron particles problem, those expensive materials investments were all wasted. Although wasted lots pricey materials, Hsing Tai Color still advocated the concept of True Perfection and ensured to deliver perfect print products to clients.

In Feb 1967, the formal founder Mr Geng-Bin Chen past away. For the last 45 years youth generation who inherited the simple principle – reliability from the formal founder to operate Hsing Tai Color. Each person who devoted to their duties, career and print correlated industries. After been through different stages and technology revolution, Hsing Tai Color stood the same position and never changes.

From single monochrome color print to refinement four color prints with additional environment-friendly aqueous coating services. From inkjet print to the original painting reproduction high detailed simulation of printing techniques. Hsing Tai Color devoted to engage with present trend, print developments and advancement constantly.

In Hsing Tai Color corporation, each individual employee has unique talent. They are good at capturing marketing trends of graphic communications and identifying clients demands accurately – particularly response to diverse concepts and desires from thousands of the artists. These abilities built from exceptional color reproduction techniques, printing technology managements and integrated art knowledge based on the experiences of humanity. Hsing Tai Color’s specialists executed extremely delicate and astonishing abilities through computers to integrate clients’ requirements.

This caring consideration spread in every corner of the corporation correspondingly. Based on the original intention of providing smooth communication channel internally and offering approachable customer services externally. In Hsing Tai Color, there is neither communicating gap nor dispute situation between the seniors and the youths.